Date:- 20.08.2025
Case No.:- CCPA-2/35/2024-CCPA
In the matter of – Misleading advertisement and unfair trade practice by Rapido (Roppen Transportation Services Pvt Ltd).
Transportation Services
Important Takeaways:-
- Rapido ran a campaign saying – “Auto in 5 minutes or get ₹50.”
- When it took longer than 5 minutes, Users didn’t get real money, but “Rapido Coins” with a 7-day expiry and limited use.
- This campaign ran for 1.5 years in 120+ cities, and over 1,200 users complained.
- The Central Consumer Protection Authority (CCPA), took the matter into its hands and held it was misleading & an unfair trade practice.
- Rapido slapped with ₹10 lakh fine and ordered to refund users in real money
- Rapido’s ad created a false impression, hid restrictions, and exaggerated benefits violating the Misleading Ads Guidelines (2022).
- CCPA made it clear that this wasn’t a minor lapse but a systematic issue affecting lakhs of consumers.
